I submit the following, with little added commentary. Going back over the last three years or so, here are the opening weekend grosses for a number of wide-release Horror films in each of three categories --
RE-MAKES
A Nightmare on Elm Street (2010) - $32.9 million
The Wolfman (2010) - $30.6 million
The Crazies (2010) - $16.0 million
Friday the 13th (2009) - $43.5 million
My Bloody Valentine 3-D (2009) - $21.2 million
The Stepfather (2009) - $11.5 million
The Last House on the Left (2009) - $14.1 million
Prom Night (2008) - $20.8 million
Halloween (2007) - $30.5 million
FRANCHISES
The Final Destination (2009) - $27.4 million
Saw VI (2009) - $14.1 million
Saw V (2008) - $30.0 million
Saw IV (2007) - $31.7 million
Saw III (2006) - $33.6 million
Final Destination 3 (2006) - $19.1 million
ORIGINAL HORROR*
Daybreakers (2010) - $15.1 million
The Box (2009) - $7.5 million
Sorority Row (2009) - $5.0 million
Orphan (2009) - $12.8 million
Drag Me to Hell (2009) - $15.8 million
The Uninvited (2009) - $10.3 million
The Unborn (2009) - $19.8 million
Quarantine (2008) - $14.2 million
The Ruins (2008) - $8 million
Mirrors (2008) - $11.1 million
The Mist (2007) - $8.9 million
30 Days of Night (2007) - $15.9 million
1408 (2007) - $20.6 million
* Granted, I am taking a few liberties with the concept of "original" Horror, as some of these are re-makes of relatively obscure films, or based on other material, but essentially they stand or fall on their own merits - or lack thereof.
So - given these figures...You're a studio exec. What are you gonna greenlight? Even rapturous reviews and an A-list director couldn't put butts in seats for Drag Me to Hell. Audiences turned out in twice the numbers for Elm Street - because they knew Freddy.
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